Why Indian Cotton
India has grown and woven cotton for more than five thousand years, and that long practice shows in the fibre itself. The climate and soil produce a fine, long cotton fibre, and longer fibres are what make a fabric soft, smooth, and hard-wearing.
Cotton is also naturally breathable. Its structure lets air move through, which is why people in warm climates have worn it for centuries. It lets air move to keep you cool and comfortable, unlike synthetics, which can trap moisture and leave you feeling sticky or clammy. It makes comfortable clothing and even better bedding, especially for those who run hot in any season.
Cotton tends to get nicer with time, too. It softens with wear and washing, settling into that easy, lived-in feel, and holds its shape and colour when you look after it. A good cotton pyjama set is something you'll reach for season after season.